The outreach tracker. One test a week: one message, one customer profile. Solid red is due today, outlined red is overdue, and one click marks a step sent.
01 · WHAT YOU GET
Switchback is an intentionally small CRM to keep you focused on the four things idea-stage outreach needs.
Track leads and follow-ups
Every step in one row. Solid red is due today, outlined is overdue, dashed is planned.
Run one test every week
Each week, one audience gets one message. Five leads, five dots.
Figure out when to pivot
Every test gets a stamp and one line on what to change next.
See your outreach results
One table compares every test, best first: replies, positive replies, meetings and sales.
Built for several kinds of hikers
Different starting points, same question: who will actually buy this? Pick the one that sounds like you.
Who do you write to? What do you say? When do you follow up without being annoying?
- A minimal weekly outreach routine
- Message templates with the recommended steps and timing
- A home page summarizing your to-dos
03 · Features
What needs you today
Four counts each morning: first messages, follow-ups, reminders and replies. Click one to see exactly those leads.
Test new email messages
Prepare a message template. Get the message ready to copy and paste with the lead's name and company filled in.
Manage your leads
Leads you find wait in Research, in the order you'll write to them. Clicking "Start" moves one into this week.
Results page
Contacted, replied, positive reply, meeting, sale. Every test climbs the same five rungs.
Call mode
Take meeting notes in Switchback with our standard or your custom interview guide beside it.
Setup your experiment
Describe your value proposition with the Switchback template, and set your target numbers. Written before you contact anyone.
Switch back
If a test fails, copy your message, edit it, and compare the results.
04 · Try it yourself
The demo opens the example workspace: three weeks of outreach for a made-up company, with replies, meetings and a verdict. Nothing to install, and nothing you do is saved.
06 · About
I've spent my career on B2B positioning and outreach. Switchback is the method I used to test my own ideas, and has allowed me to go from a reply rate of under 5% to reply rates of 50%+ and meeting rates of 15%+. The Switchback app is that method, which I wanted to share with more innovators.
07 · Pricing
No subscription and no account. Prices include VAT, and you get a receipt straight away.
The app
€49
One payment, early price for v1. Switchback with the method built in, the example workspace, and free updates to v1.x.
Get Switchback
App + 3-week review
€390
The app, plus my eyes on your first three weeks: a written review of your file every Friday and a verdict call in week 3.
Book the review
Need more help with the method?
Running an accelerator or programme?
Five rules, in plain words.
09 · Questions
Anything else? Write to hello@switchback.app. I reply within two working days.
Get Switchback · €49
Where is my data?
In one file on your computer. No account, no server, no tracking. I never see your leads.
Does it work offline?
Yes. It's one HTML file that opens in your browser, on Mac or Windows. Chrome and Edge save straight to your file; Safari and Firefox save by downloading a copy. It isn't made for phones.
What about updates?
Every v1.x update is free. Download the new file from your receipt email and open your workspace in it.
Can I get a refund?
Yes. If it isn't useful, email me within 14 days for a full refund. Payment runs through Lemon Squeezy, which handles VAT and sends your receipt.